Events

Increase your chances of online success by better understanding of how to plan and curate good content, schedule it using a social media dashboard and improve efficiency through simple automation.

Businesses who plan their content in advance, aligning all channels with actual business objectives, customer theme and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform – hugely increase the chances of achieving impact.

In this workshop, you will learn how to:

• Plan content based on your business and your customer needs.
• Evaluate current social media dashboards and management tools.
• Create a social media content calendar and schedule updates automatically.
• Reach more people through your blog and email newsletters.
• Implement simple automation techniques to increase efficiency.

Having great content is just the start. We will help you better organise and setup your content strategy through simple planning and effective scheduling, to achieve great business results.

To book a place, click here.

This workshop goes beyond the basics of Canva and explores how to boost your creativity and productivity with clever AI-powered features.

In this workshop, we’ll explore the powerful tools that Canva offers to help you save time and be more creative when marketing your business. We’ll look at Canva’s AI-powered “Magic”, tools when you want to promote what you offer and dive into its advanced features.

By the end of the workshop, you’ll be able to:

• Make your designs even more creative and engaging using the Canva editor’s advanced features.
• Use Canva Magic to create custom-generated images and edit your photos with tools like background remover, magic eraser, magic edit and more.
• Understand how to expand what you can do with Canva using their huge range of apps.
• Use clever content strategies to boost your marketing effectiveness.
• Easily create, present and record engaging presentations.
• Create landing pages and basic websites with Canva Sites.
• Create next-level digital reports and documents with Canva Docs and Charts.
• Save time in Canva with shortcuts, hacks and integrations.

Please make sure you are already signed up for the free version of Canva before you book your place. To leverage Canva’s AI features, you will need a Canva Pro account.

To book a place, click here.

Over 2 practical workshops (bring your laptop!) we will examine how Generative Artificial Intelligence (AI) can help revolutionise the creation of content for your digital marketing and wider day to day.

AI isn’t the future, it’s here now, with free tools and systems that can help businesses and organisations of all shapes and sizes, from private sector Start-ups, to public sector learning institutions. AI changes everything!

We’ll cover:

• What is Artificial Intelligence?
• Current AI tools and systems to use right now (including ChatGPT and MidJourney).
• Automating Digital Content for Blogs, Social Media and PR.
• Using AI for business strategy and customer profiling.
• The pros and cons of AI usage.

Part 1 – Generative AI for Visual Content

We know you’ve heard of Artificial Intelligence, but don’t get caught up in the hype – get real practical advice you can implement today using free (or low cost) AI tools like Canva, MidJourney, Adobe Firefly and D-ID to create amazing graphics and videos to help with marketing and promotion. From logos and webpage mock-ups, to product prototypes and high-resolution photorealistic masterpieces! Creating visual content is easier than ever before, and we’ll show you how in the first of our workshops.

In advance of this session, attendees are encouraged to create free logins at Canva, Adobe Firefly and D-ID.

To book a place, click here.

This session is aimed at people who are planning to start or have just started a business and need to know the basics of what to do.

Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this workshop will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than the competition. Once that is clear, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader, partnership, or limited company).

We will look at:

• Personal finance planning – how much do you need to earn?
• Researching your market – to develop an understanding of your market, who your customers are, understanding your competition and what the trends are within your chosen field.
• Business structure – what are the main business structures? How to decide which is right for you and how to register as a business.
• Creating your start-up action plan – an outline.

Attendees will be provided with a PDF copy of the slides and a workbook to complete. We will also signpost you to Business Gateway’s Planning to Start tool which will then direct you to further resources and your local Business Gateway adviser.

To book a place, click here.

This webinar aims to transform your attitude towards writing and help you create engaging, useful material for your website.

You’ll learn the secrets of persuasive writing, how to make writing more accessible and concise and common structures to help get started when you’re staring at a blank screen.

Whatever your business you’re in, being able to explain what you do in the written form is an essential skill and with our feedback and coaching you’ll get better at it. Whether you consider yourself good at writing or if it’s something you’ve always struggled with, you’ll find yourself both encouraged and challenged by this interactive, engaging session.

To book a place, click here.

Learn how to use AI tools to plan, create and schedule a full month of social media content in just one day. This session is ideal for small business owners who want to save time creating online.

Maybe you’ve started to dabble in artificial intelligence and are looking to improve your skills to generate content for your brand? Keeping up with social media can feel like a full-time job, especially when you’re already spinning plates. If this sounds like you, this session will blow your mind.

This mini-course will show you how to use free and low cost AI tools to plan and create an entire month’s worth of content in one focused day, without sacrificing quality or authenticity.

Designed for busy people and those looking to grow their business, this practical webinar helps you streamline your content creation and avoid the last-minute panic of “what do I post today?”.

You’ll learn:

• How to brainstorm content ideas with AI (including ChatGPT).
• Building a simple content plan that works for your business.
• Writing captions and creating visuals with AI tools.
• Ways to stay consistent with your brand voice.
• How to schedule social posts in advance to save even more time!

This session is all about working smarter, not harder. If you struggle with staying consistent on social media, or just want to free up your time for the parts of your business you love, this approach will change the way you work.

To book a place, click here.

Over 2 practical workshops (bring your laptop!) we will examine how Generative Artificial Intelligence (AI) can help revolutionise the creation of content for your digital marketing.

Part 2 – Generative AI for Text Content

We’ll explore how to generate text using tools ChatGPT and Google Bard – from social media updates and blogs, to web content, powerpoints and job adverts. Businesses need to write content to help them communicate better and we’ll show you how the AI can help.

Firstly we’ll help you join the dots, and use this AI toolkit to help develop and grow your business. from generating ideas and helping with research, to writing strategic business plans and monthly social media content calendars. From creating basic webpages to becoming a spreadsheet and data expert, AI can help with strategic business requirements or day to day admin activities, and this event will show you how AI is fundamentally changing the business landscape.

In advance of this session, attendees are encouraged to create free logins at ChatGPT – Open AI and Google Bard.

If you want to develop greater awareness of the impact of AI, or you’re involved in marketing and need to create content on a daily basis, then these workshops are for you. We expect a high demand for these sessions, so please book early, and let us know ASAP if you are subsequently unable to attend.

To book a place, click here.