Events

Learn how to use AI tools to plan, create and schedule a month of social media content in one day. This session is for businesses who want to save time while staying consistent and creative online.

Maybe you’ve started to dabble in artificial intelligence and are looking to improve your skills to generate content for your brand? Keeping up with social media can feel like a full-time job, especially when you’re already spinning plates. If this sounds like you, this session will blow your mind.

This mini-course will show you how to use free and low-cost AI tools to plan and create an entire month’s worth of content in one focused day, without sacrificing quality or authenticity.

Designed for busy people and those looking to grow their business, this practical webinar helps you streamline your content creation and avoid the last-minute panic of “what do I post today?”.

You’ll learn:

• How to brainstorm content ideas with AI (including ChatGPT),
• Building a simple content plan that works for your business.
• Writing captions and creating visuals with AI tools.
• Ways to stay consistent with your brand voice.
• How to schedule social posts in advance to save even more time.

This session is all about working smarter, not harder. If you struggle with staying consistent on social media, or just want to free up your time for the parts of your business you love, this approach will change the way you work.

To book a place, click here.

Use AI to support your SEO strategy, whether you’re focused on local, service-based, or eCommerce SEO. Learn how to write effective prompts to, optimise pages, and get visible on Google.

If you’ve ever typed a question into ChatGPT or Gemini and ended up with vague, unhelpful SEO advice, you’re not alone.

Whether you’re working on local SEO, traditional service-based SEO, or eCommerce SEO, this session will show you how to write effective prompts that actually help you move forward.

We’ll guide you through:

• Writing prompts to define your customer persona.
• Planning content that aligns with real search intent.
• Creating outlines, metadata, and internal linking prompts.
• Using AI to spot opportunities in your data and measure results.

You’ll leave with tested prompt templates and a repeatable system you can use in your business. No jargon, just strategic support from start to finish.

To book a place, click here.

Crowdfunding has established itself as an important part of the business finance ecosystem.

This webinar provides a thorough introduction to both the principles and practice of crowdfunding including case study examples. The session will explore the returns available in crowdfunding and practical activities necessary to develop and deliver a successful crowdfunding campaign.

To book a place, click here.

What can I claim? This short course will walk you through a number of the main expenses that are claimable.

What can I claim? This short course will walk you through a number of the main expenses that are claimable.

To book a place, click here.

Every business needs to promote/communicate their product and services and this session provides a list of no/low cost techniques to follow.

We cover food, drink, tourism, as well as a number of other sectors. This covers:

• Principles of promotion – media selection for the right audience and repetition
• Understanding your target markets and how they consume information;
• Creating the right content and messages, good photography etc.;
• Selecting appropriate media formats (online and offline),
• Calls to action
• Planning and scheduling through the year for constant visibility;
• Action plans, time and budget considerations;
• Discussion on Ayrshire Manufacturing Investment Corridor and potential support and engagement

To book a place, click here.

Learn how to communicate in a crisis in this interactive webinar.

What you say when things go wrong can have a big impact on how your business is perceived. Whether it’s a simple mistake, disruption out with your control or something more serious that puts your future at risk, getting the right message out quickly can keep your customers and clients onside and increase your chances of getting through difficult times. This session is led by an experienced crisis communication specialist who will help you prepare. You’ll learn from relevant case studies, identify potential crises before they occur and practice responding to a range of scenarios.

To book a place, click here.

Whether you’re a local business, a service-based brand, or an ecommerce store. You’ll leave with clarity, a plan, and the confidence to get visible.

If you’re not sure what kind of SEO your website needs, you’re not alone.

This practical session is for business owners and marketers who want to stop guessing and start growing. We’ll walk you through how to choose the right SEO strategy for your business, whether you’re targeting local searches, offering services, or running an online store.

You’ll learn:

• The differences between local, traditional and ecommerce SEO and how to know which fits.
• How to define your customer persona and align your strategy with real search intent.
• What type of content, keywords, and structure will work best for your website.
• How to use AI tools like ChatGPT and Gemini to speed things up, without losing strategy.

You’ll leave with a clear direction, a practical starting point, and the tools to build a strategy that actually gets your business found.

To book a place, click here.

In this session we will look at how you set performance standards, put development plans in place, monitor performance and we will also provide some helpful tips on how to effectively deliver feedback.

One of the most common challenges in people management is supporting and managing performance of your team. To get the best performance from your team it is essential that they are clear on what they are expected to deliver, they are given the training to become competent, and they are given feedback on how they are getting on.

This process sounds simple but in many cases it does not work effectively. In this session we will explore the process and the skills required to make this work. We will break down the performance cycle and explore what people managers should be doing at each stage. We will specifically focus on:

• How to set performance standards which match your business objectives.
• The importance of monitoring performance and how to get results from this.
• The importance of giving structured and meaningful feedback.
• How to put effective development plans in place.
• How to manage underperformance.

This session will give you practical information and a framework to help you implement effective performance management in your organisation.

To book a place, click here.

What’s the first thing you do when you’re introduced to a new business? You Google them. And rest assured – your prospects, partners and potential clients are doing exactly the same to you.

Your online presence is often your first impression, and it can make or break a business opportunity before a conversation even begins. Whether you’re a sole trader, a growing company, or a professional in a competitive field, managing your online reputation is no longer optional – it’s essential.

In this practical and insightful workshop, you’ll learn how to:

• Audit your current online presence and visibility.
• Build trust and creditability through regular strategic content.
• Enhance your professional profile across platforms Google, social media, and review platforms.
• Monitor and respond to reviews or mentions effectively.

Join us to learn how to shape and manage the narrative around your name or brand – and turn your digital footprint into a growth asset.

To book a place, click here.

Email marketing is one of the best ways to engage with and nurture your audience. This session will help anyone currently using email marketing to boost the success of their email campaigns.

Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

• Segment your audiences and target them effectively.
• Create a quality marketing email and measure its effectiveness.
• Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
• Identify the different components of a successful email campaign, including design, HTML text and other formats.
• Use reporting and key metrics to make sure your campaigns are successful.
• Be compliant with legal requirements relating to email communications.

To book a place, click here.

Discover how to use free coverage in newspapers and on radio and television to raise your business profile.

This workshop is led by former broadcaster and journalist Colin Kelly. He will show you how to identify and develop the most interesting stories within your business and then use them to achieve free, positive coverage in the mainstream media.

Topics covered include:

• How the media works and how it can help small businesses.
• What makes an interesting story?
• How to define your key messages.
• Speak about your business with confidence.
• Improve your television and radio interview skills.
• Take control and make sure you’re not misquoted.
• Write press releases that get used by the media.
• Build a ‘media friendly’ strategy for your business.

To book a place, click here.

Cyber Security is now more important than ever, this webinar will help you get on top of what is required to be cyber safe.

With more and more business processes moving into the cloud, we need to be more cautious than ever, defending against hacks, exploits and scams. This practical webinar will look at website security, social media safety, password protection and more.

Aimed at small business owners who want to embrace online opportunities, but who understand the real dangers and their impact in today’s connected world.

To book a place, click here.