Events

What can I claim? This short course will walk you through a number of the main expenses that are claimable.

What can I claim? This short course will walk you through a number of the main expenses that are claimable.

To book a place, click here.

If you’ve never placed an advert on social media before, you’re missing the confidence to try, or if you have given it a go and want to learn the best ad structures, then this is for you.

Thinking of growing your business and automating some of your sales processes?

Facebook and Instagram ads are the perfect way to help grow your audience. If you’re never placed an advert on social media before, you’re missing the confidence to try, or if you have given it a go and want to learn the best ad structures and the most efficient ways to advertise, then this is for you.

We’ll cover the differences in ad types, when you should use Facebook or Instagram, and we’ll build highly targeted audiences in the class so that you can replicate with your own business. And we’ll show that you don’t have to spend a fortune to do it well.

When you start running Facebook ads you can see engagement, customers and leads skyrocket – don’t let your competitors get ahead of you, take the pro-active step in growing your business with ads.

To book a place, click here.

Over 2 practical workshops (bring your laptop!) we will examine how Generative Artificial Intelligence (AI) can help revolutionise the creation of content to your digital marketing and wider day to day.

AI isn’t the future, it’s here now, with free tools and systems that can help businesses and organisations of all shapes and sizes, from private sector Start-Ups, to public sector learning institutions. AI changes everything!

We’ll cover:

• What is Artificial Intelligence?
• Current AI tools and systems to use right now (including ChatGPT and MidJourney)
• Automating Digital Content for Blogs, Social Media, and PR
• Using AI for business strategy and customer profiling
• The pros and cons of AI usage

Part 1 – Generative AI for Visual Content

We know you’ve heard of Artificial Intelligence, but don’t get caught up in the hype – get real practical advice you can implement today using free (or low cost) AI tools like Canva, MidJourney, Adobe Firefly and D-ID to create amazing graphics and videos to help with marketing and promotion. From logos and webpage mock-ups, to product prototypes and high-resolution photorealistic masterpieces! Creating visual content is easier than ever before, and we’ll show you how in the first of our workshops.

In advance of this session, attendees are encouraged to create free logins at Canva, Adobe Firefly and D-ID.

To book a place, click here.

You’ll look deeper into Excel’s functionalities, learning to use complex formulas, manage larger datasets and apply tools such as pivot tables and conditional formatting to enhance your data analysis.

This session is interactive (you will need to bring a laptop with Excel installed), offering opportunities to practice and refine your skills. You’ll work on real-world scenarios that will help you become more efficient ad confident in handling more complex Excel tasks.

The Excel Intermediate course will teach you how to:

• Utilise more complex formulas and functions to perform more sophisticated calculations. Logical functions like IF, COUNTIF and SUMIF as well as lookup functions like VLOOKUP and HLOOKUP
• Efficiently manage and analyse larger datasets with more advanced sorting, filtering and data validation techniques
• Create and use pivot tables to summarise and extract insights from large volumes of data
• Working with multiple spreadsheets, linking data across spreadsheets
• Apply conditional formatting to highlight key data points and streamline reporting, creating new rules for specific formatting needs
• Leverage Excel’s advanced charting tools for more detailed and dynamic data visualisation

This course is practical and engaging, tailored for those who want to take their Excel skills to the next level and handle more demanding spreadsheet tasks.

The outcome – enhanced Excel proficiency, enabling you to perform advanced data analysis, streamline reporting and improve productivity.

To book a place, click here.

You’ll learn to use more advanced features, such as tracking changes, applying consistent formatting with styles and incorporating tables and custom graphics to create more professional documents.

This session is interactive, providing hands-on practice with advanced Word features. You’ll work through real-world examples to ensure that you can apply these skills to your own documents.

The Word Intermediate course will teach you how to:

• Track changes and manage comments for collaborative editing and document review
• Apply and modify styles to ensure consistent and professional document formatting
• Create and modify templates for standardising document formats
• Insert and format tables to organise information effectively within your documents
• Add and manipulate custom graphics, such as shapes and charts, to create visually appealing content
• Use advanced layout tools to control page breaks, section breaks and headers/footers
• Understanding and editing PDF documents in Word

This course is practical and engaging, aimed at helping you refine the document creation process and produce more polished documents.

The outcome – advanced proficiency in Microsoft Word, enabling you to manage more complex documents and create visually appealing, well-organised content.

To book a place, click here.