Events

Over 2 practical workshops (bring your laptop!) we will examine how Generative Artificial Intelligence (AI) can help revolutionise the creation of content for your digital marketing and wider day to day.

AI isn’t the future, it’s here now, with free tools and systems that can help businesses and organisations of all shapes and sizes, from private sector Start-Ups, to public sector learning institutions. AI changes everything!

We’ll cover:

• What is Artificial Intelligence?
• Current AI tools and systems to use right now (including ChatGPT and MidJourney).
• Automating Digital Content for Blogs, Social Media, and PR.
• Using AI for business strategy and customer profiling.
• The pros and cons of AI usage.

Part 1 – Generative AI for Visual Content

We know you’ve heard of Artificial Intelligence, but don’t get caught up in the hype – get real practical advice you can implement today using free (or low cost) AI tools like Canva, MidJourney, Adobe Firefly and D-ID to create amazing graphics and videos to help with marketing and promotion. From logos and webpage mock-ups, to product prototypes and high-resolution photorealistic masterpieces! Creating visual content is easier than ever before, and we’ll show you how in the first of your workshops.

In advance of this session, attendees are encouraged to create free logins at Canva. Adobe Firefly and D-ID.

To book a place, click here.

All businesses need to plan proactive sales activity through prospecting for more sales and polishing up on techniques.

This short session will give you time to think about where and how to find more customers and also cover the basic sales process from the start of the discussion through to asking politely for the order.

What will we cover?

• Sales strategy for the post lockdown era.
• The 5 selling steps – sales ladder.
• How to prospect for more sales – some simple ideas.
• Polishing up your key messages and why customers should buy from you!
• Recognising buying signals, asking for the order.
• Handling objections.

This will give the basics for you to practice and also some real tips and techniques to get you motivated. You will have the opportunity to ask questions.

To book a place, click here.

Over 2 practical workshops (bring your laptop!) we will examine how Generative Artificial Intelligence (AI) can help revolutionise the creation of content for your digital marketing.

Part 2 – Generative AI for Text Content

We’ll explore how to generate text using tools like ChatGPT and Google Bard – from social media updates and blogs, to web content, powerpoints and job adverts. Businesses need to write content to help them communicate better, and we’ll show you how the AI can help.

Finally we’ll help you join the dots, and use this AI toolkit to help develop and grow your business. From generating ideas and helping with research, to writing strategic business plans and monthly social media content calendars. From creating basic webpages to becoming a spreadsheet and data expert. AI can help with strategic business requirements or day to day admin activities, and this event will show you how AI is fundamentally changing the business landscape.

In advance of this session, attendees are encouraged to create free logins at Chat Open AI and Google Bard.

If you want to develop greater awareness of the impact of AI, or you’re involved in marketing and need to create content on a daily basis, then these workshops are for you. We expect a high demand for these sessions, so please book early, and let us know ASAP if you are subsequently unable to attend.

To book a place, click here.

Designed for users who already understand the basics. Learn to use advanced functions, create dynamic charts, and discover time-saving techniques for data analysis and management.

This interactive session requires participants to bring a laptop with Excel installed. You’ll work hands-on with real world examples and practice scenarios that reflect workplace challenges. The instructor will guide you through each technique, ensuring you can apply these skills to your own projects immediately after the course.

The Excel Intermediate course will teach you how to:

• Create and manage complex formulas with multiple operations.
• Utilize advanced functions such as VLOOKUP, IF, COUNTIF, and nested functions.
• Develop dynamic and interactive charts and PivotTables.
• Implement data validation and conditional formatting for error prevention.
• Use Excel’s data analysis tools to gain insights from large datasets.
• Automate repetitive tasks with basic macros.

This course bridges the gap between basic Excel usage and advanced applications, focusing on practical skills that increase efficiency and accuracy in your daily work.

The outcome – confidence in handling complex Excel tasks, ability to analyse data more effectively, and significant improvement in your spreadsheet productivity.

To book a place, click here.

Discover how to use free coverage in newspapers and on radio and television to raise your business profile.

This workshop is led by former broadcaster and journalist Colin Kelly. He will show you how to identify and develop the most interesting stories within your business and then use them to achieve free, positive coverage in the mainstream media.

Topics covered include:

• How the media works and how it can help small businesses.
• What makes an interesting story?
• How to define your key messages.
• Speak about your business with confidence.
• Improve your television and radio interview skills.
• Take control and make sure you’re not misquoted.
• Write press releases that get used by the media.
• Build a “media friendly” strategy for your business.

To book a place, click here.

An effective digital marketing strategy is more vital then ever. Join us to cover the key factors you need to consider when planning and implementing one.

Join us for this session on Digital Marketing Planning looking at how you can take a logical approach to building your strategy and ultimately helping your online content can be found by the people who are most likely to buy your products and services. We will cover:

• Goals and customers.
• Platforms, Brand and Content
• Competitors, Planning and Measurement

To book a place, click here.

This workshop will give you 30 uncomplicated, effective steps that you can do yourself for free that will help strengthen your digital presence.

What to expect from this event

This workshop will be broken down into 3 sections:

• Making sure you understand what you’re doing and why.
• Helping you gain control and organise your assets.
• Be confident in knowing not only what content you should be producing, but where you should post it to be of most help to your customers and potential customers.

You will leave feeling motivated and with a sense of purpose. Confident that even if you don’t complete all 30 steps you are doing something constructive to help your business during this time.

To book a place, click here.

Can your business go the distance? This workshop covers all the bases to determine if your growth strategy is up to scratch and that you have all you need in place to implement it.

In this workshop we will work on developing a business fitness training plan introducing a unique way to enhance the way you approach growing your business. Using practical methods proven to enhance sportspeople across many disciplines, we will create an all-round strategy.

The components of boxing fitness can be adapted and applied to many other objectives of people who may be trying to reach new heights. Growing your business involves idea generation, validation, strengths, mindfulness, co-ordination. So let’s put our minds through the training process and find out if our business can go the distance!

We will cover:

Round 1: Identifying where your strength comes from, building on that strength to create a strong platform.

Round 2: The desire to grow, understanding what our goals and objectives are, what does growth look like for us?

Round 3: Strong Legs, knowing where our strength comes from, we can work on increasing that strength to use when we really need to.

Round 4: Strong core, as well as our strong legs we need to make sure the core of our business is as strong, keeping it working for us all the time while we make important decisions.

Round 5: Delivering that power punch! Understanding when to make your move and how, working around issues and obstacles that are presented to you.

Round 6: Knockout: Closing the deal, let’s dance around our opponents and celebrate with the knowledge we know as much if not more about how we keep on delivering those knockout punches.

To book a place, click here.

Your business is judged on what customers see and how they feed when they visit you online. This session will help you ensure their first impression is a good one.

In this webinar you will learn how to:

• Audit your business across key web and social channels and build an action plan to improve how you come across.
• Understand what makes your business special and develop key messages to portray.
• Recognise what makes a successful website and how to improve yours.
• Consider different audiences and customer journeys so that your business is found whether they’re conducting Google searches, using apps or hearing about you via word of mouth.
• Explore the role of AI in the future of online marketing and what you can do now to take advantage of it.

To book a place, click here.