Events

In 2025, search is more visual than ever. Discover how to optimise video and image content for search in, leveraging Google’s product grids, visual search, and business profiles to boost visibility.

In 2025, search is more visual than ever. With Google showcasing product grids and advancing its visual search capabilities, users are increasingly searching with images and snapshots rather than text. This evolution opens new opportunities for businesses, particularly ecommerce brands, to get their products in front of the right audience.

This workshop will guide you through:

• The rising importance of video and image content in search rankings.
• Techniques to optimise product images for Google’s product grids and visual search.
• How to showcase your products in Google Business Profiles for maximum exposure.
• Practical tips for using alt text, structured data, and metadata to improve visibility. Whether you’re creating engaging videos or curating eye-catching product images, this session provides actionable strategies to elevate your visual content game.

Outcome of Attending

Participants will:

• Learn how to optimise both video and image content to align with search trends.
• Understand how Google’s product grids work and how to feature products effectively.
• Master the use of Google Business Profiles for showcasing products.
• Gain actionable insights to increase visibility, clicks, and conversions for their visual content.

Who it’s For

This is ideal for:

• Ecommerce site owners looking to enhance product discoverability.
• Business owners wanting to utilise Google Business Profiles for product promotion.
• Anyone eager to harness the power of images and videos to stay ahead in search.

To book a place, click here.

Join us for a practical workshop discussing all things social media, as we examine the ways tools like Facebook, Instagram and TikTok can help (and hinder) your business objectives.

Social Media is much more than just a promotional tool. Used effectively, you can truly engage and influence your target market audience and achieve better business objectives. Used wrongly, and you’re likely just wasting your time hoping for some vanity likes.

This session aims to ensure you remain “business focused” with your own usage of social media and will cover:

• The current social landscape.
• 2025 trends and tactics to take advantage of.
• The power of social influence.
• Creative social media business examples.
• The business dangers of social media.
• Practical Tips and Tricks.

There will also be plenty time for questions, and some live audits of attendee social media profiles (with advice and recommendations given).

To book a place, click here.

This webinar aims to transform your attitude towards writing and help you create engaging, useful material for your website.

You’ll learn the secrets of persuasive writing, how to make writing more accessible and concise, and common structures to help get started when you’re staring at a blank screen.

Whatever business you’re in, being able to explain what you do in the written form is an essential skill and with our feedback and coaching you’ll get better at it. Whether you consider yourself good at writing or if it’s something you’ve always struggled with, you’ll find yourself both encouraged and challenged by this interactive, engaging session.

To book a place, click here.

Delegates will learn about the key aspects of financially running a business, keeping on top of the day to day activities, developing profit and ensuring they know how to manage their financials.

This webinar will also discuss the variety of accounting packages available and if your business should be using them.

Main aims:

• To understand your profit and loss account.
• To develop your knowledge of what you should be doing on a day to day basis with the financials of your business.
• To consider if the time is right for your business to invest in an accounting package.
• To keep your business focused on how to improve your profitability.

A 2 hour webinar which will be practical and results-oriented. Working with a set of core presentational slides the core content will be a mix of knowledge delivery, discussion and the presentation of tools and techniques to challenge the attendees currently thinking of profitability in their organisation. Participants will leave with a set of methods, tools and techniques to allow them to be implemented within their business.

To book a place, click here.

The world is on social, and growing an organic audience can take ten times the amount of time to grow than driving clients to your business using well targeted advertising.

In this workshop we’re going to show you how to take the first steps in testing out Facebook ads and how they can be used to quickly grow new audiences, gather leads and enquiries and get new clients in a cost-effective way.

This workshop is suitable for those who haven’t run social media ads before, but also for those who may have tried a DIY approach or have found limited success – we can show you how to make ads work for your business.

This workshop is going to be run by an expert in social media marketing and PPC. Their business thrives on providing social media advertising services, consulting and support to different companies across many different industries so you can expect to see the most efficient way of getting up and running with affordable digital marketing strategies.

To book a place, click here.

In this workshop you’ll learn how to use AI tools like ChatGPT and Canva to create compelling content, engage customers, and streamline your marketing efforts.

ChatGPT might have just turned 2 years old, but it’s already changed the way businesses are working. In this workshop, you’ll get real practical advice on how ChatGPT can be used alongside creative tools like Canva, to assist you with all aspects of Marketing, from the planning and strategy side of things, to the tactics of creative content creation.

We will cover:

• ChatGPT’s features, tips and tricks.
• Canva’s AI features for quick content creation.
• How to create high quality content (social media, blogs, PR and more).
• Tips for brainstorming new ideas quickly.
• How to use ChatGPT for market research.

Whether you’re brand new to AI, or have some previous experience, this workshop will show you what’s possible, and provide actionable insights and prompts to help boost your marketing game.

To book a place, click here.