Events

Discover how to generate free coverage in newspapers and on radio and television along with a look at other valuable PR tools to help raise your profile.

This webinar is led by former broadcaster and journalist Colin Kelly. He will show you how to identify and develop the most interesting stories within your business and then use them to achieve free, positive coverage in the mainstream media.

Topics covered include:

• How the media works and how it can help small businesses.
• What makes an interesting story?
• How to define your key messages.
• Speak about your business with confidence.
• Improve your television and radio interview skills.
• Take control and make sure you’re not misquoted.
• Write press releases that get used by the media.
• Build a “media friendly” strategy for your business.

To book a place, click here.

This workshop is a series aimed at people who are planning to start or who have just started a business and need to know the basics of what to do.

Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this workshop will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better then the competition. Once that is clear, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader, partnership or limited company).

We will look at:

• Personal finance planning – how much do you need to earn?
• Researching your market – to develop an understanding of your market, who your customers are, understanding your competition and what the trends are within your chosen field.
• Business structure – what are the main business structures? How to decide which is right for you and how to register as a business.
• Creating your start-up action plan – an outline.

Attendees will be provided with a PDF copy of the slides and a workbook to complete. We will also signpost you to Business Gateway’s Planning to Start tool which will then direct you to further resources and your local Business Gateway advisor.

To book a place, click here.

This in-person training session will help you to understand the important steps required to plan for the launch of your new business.

This in-person training session will help you to understand the important steps required to plan for the launch of your new business. It will help you to identify the requirements of your potential customers, the research that you will carry out, and the resources you will need to get your business launched.

Launching a new business requires a deep understanding of who your customers will be, and why they would buy from you. To help you increase your potential for success, we’ll help you to understand how to research your market, assess your competitors and develop a compelling marketing plan. We’ll also cover key decisions, and essential steps needed to take a plan for success.

We will cover:

• The importance of fully understanding your target market.
• The need to identify your potential customers and their needs/desires.
• How to assess your competitors, and find ways to be different.
• The role of marketing in a successful business.
• An introduction to the main business formats.
• A basic overview of key tools to manage your business finances.
• The importance of understanding how much funding you’ll require to get started.
• Why a viable plan is essential, and how you can start planning.

Workshop outcomes:

After this training session you will understand the information that you’ll need to find out to launch your unique new business, and then the next steps to take the plan ahead.

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.

To book a place, click here.

On one hand your Google rankings seem so to be simple and obvious, on the other hand you just can’t get yourself to that number one spot!

In this workshop we’re going to focus on 5 main ways that will make your website more discoverable by search engines and will improve the click rate of people who see search engine results pages.

As well as the steps you need to take, we’re going to be covering the reasoning behind why we’re doing it so that you’ll leave the workshop with an understanding of how search engines work, and how they prioritise and rank your website and pages.

This workshop is being run by a digital marketing agency expert who has experience in getting websites found.

To book a place, click here.

Unleash the power of AI in keyword research to refine your SEO strategy, discover hidden opportunities, and stay ahead in the competitive search landscape.

As search trends evolve, so do the tools and techniques needed to keep up. Artificial Intelligence (AI) has become a game-changer in SEO, particularly in keyword research. By integrating AI-powered tools and strategies, you can uncover new keywords, analyse search intent more effectively, and predict emerging trends with precision.

This workshop will cover:

• The role of AI in modern keyword research.
• How to use AI tools to identify high-value keywords and long-tail opportunities.
• Strategies for analysing search intent and user behaviour with AI Insights.
• Practical examples of combining AI with traditional research techniques for maximum impact.

Whether you’re aiming to refine your existing SEO strategy or looking for innovative ways to outpace your competitors, this session equips you with cutting-edge approaches to supercharge your keyword research.

Outcome of Attending

Participants will:

• Understand how AI is revolutionising keyword research and SEO strategy.
• Learn to use AI tools to discover untapped keyword opportunities.
• Gain insights into aligning keywords with user intent and evolving search behaviour.
• Develop an actionable plan to enhance their SEO results with AI-driven research.

Who it’s For

This is ideal for:

• Business owners looking to improve search visability and reach.
• Content creators aiming to align topics with high-value search terms.
• Anyone ready to embrace AI as part of their SEO strategy.

To book a place, click here.

Learn how to harness artificial intelligence to transform your social media strategy. In this workshop, you’ll master free AI tools to brainstorm, create, and schedule a month’s worth of content.

Artificial intelligence is transforming the way businesses operate, making tasks more efficient and streamlined. In this hands-on workshop, we will explore how AI can revolutionize your approach to social media. Over two engaging hours, you’ll learn how to utilize free AI tools to develop and implement a winning social media strategy.

From brainstorming your business’s unique voice and tone on social platforms to crafting the exact words and visuals for your posts, we’ll guide you through the entire process. By the end of the session, you’ll have the confidence to train and prompt AI models effectively, enabling you to create an entire month’s worth of high-quality social media content in just a few hours. Say goodbye to inefficiency and hello to a smarter workflow!

To book a place, click here.