In 2025, search is more visual than ever. Discover how to optimise video and image content for search in, leveraging Google’s product grids, visual search, and business profiles to boost visibility.

In 2025, search is more visual than ever. With Google showcasing product grids and advancing its visual search capabilities, users are increasingly searching with images and snapshots rather than text. This evolution opens new opportunities for businesses, particularly ecommerce brands, to get their products in front of the right audience.

This workshop will guide you through:

• The rising importance of video and image content in search rankings.
• Techniques to optimise product images for Google’s product grids and visual search.
• How to showcase your products in Google Business Profiles for maximum exposure.
• Practical tips for using alt text, structured data, and metadata to improve visibility. Whether you’re creating engaging videos or curating eye-catching product images, this session provides actionable strategies to elevate your visual content game.

Outcome of Attending

Participants will:

• Learn how to optimise both video and image content to align with search trends.
• Understand how Google’s product grids work and how to feature products effectively.
• Master the use of Google Business Profiles for showcasing products.
• Gain actionable insights to increase visibility, clicks, and conversions for their visual content.

Who it’s For

This is ideal for:

• Ecommerce site owners looking to enhance product discoverability.
• Business owners wanting to utilise Google Business Profiles for product promotion.
• Anyone eager to harness the power of images and videos to stay ahead in search.

To book a place, click here.